Our latest project Absolut ElyxEach Social Souper got the exclusive opportunity to host a stylish tasting occasion with their friends to trial ABSOLUT ELYX – a new handcrafted, super premium vodka. Social Soupers were invited to attend tasting sessions to learn about the history and making of ELYX from the ABSOLUT team, and conducted blind tastings with other vodkas. Each Souper in the project was provided with a pack containing either a bottle of ABSOLUT ELYX to re-create their own tasting with friends, or a gift card to shout their friends a round of special ELYX cocktails. Social Soupers shared photos of their occasions on Instagram and Twitter, and posted feedback on ABSOLUT’s Facebook timeline.
Our latest project Dove Beauty BarSo, does the Dove Beauty Bar leave your skin feeling clean, soft, and smooth? Our Social Soupers got the opportunity to put this ultra-mild, non-soap cleanser (with one quarter moisturising cream!) to the test. Each received a Social Soup pack containing a Dove Beauty Bar, a packet of litmus test papers as well as 15 sample size bars to share with their friends. First off, Social Soupers replaced their regular soap with the Dove Beauty Bar for a few weeks and observed the difference in their skin. Next, they conducted a fun Litmus test with their friends to measure the pH level in their washing powders and regular bar soaps. The results surprised all!
Our latest project Lipton Ice Green TeaSocial Soupers were invited to get creative and plan their own Lipton Ice Green Tea (LIGT) party. They received a Social Soup pack containing a bottle of each of the three refreshing flavours along with cups and sheaths so they could conduct a blind tasting with their friends or work-mates. And because every party is so much more fun with a theme, we asked them to come up with a goodie. Think decadent High Teas with a LIGT twist, fresh salad and sushi. We also threw in a bunch of tasting cards so Soupers could rate the flavours with their friends. Lots of great party pics were posted on LIGT’s Facebook wall!
Our latest project Matric Total ResultsThis project was all about lustrous locks - Social Soupers got the opportunity to put Matrix’s Total Results hair care products to a 21 day test. First up, they visited L’Oréal’s Melbourne headquarters for a professional hair assessment by a Matrix professional to find out which Total Results product range best suited them - Moisture, Colour Care, Sleek or Amplify or Curl? Once their hair had been assessed Social Soupers took home a pack full of tailored products to trial. The challenge involved using only these Matrix products, and recording their feedback on video along the way. Our Social Soupers’ video testimonials were then used by Matrix for research and promotions. The 10 best videos scored a Matrix prize pack.
Our latest project NESTLÉ CERELACFor this project our Social Soup Mamas got to trial NESTLÉ CERELAC– an instant, nutritious, easily digested cereal for little ones. They were sent a Social Soup pack containing a box of NESTLÉ CERELAC, along with samples to share around with their friends at a fun tasting occasion. They were also given a fun quiz card to find out how much they knew about their child’s dietary requirements. An online Project Community was then set up so Social Soup Mamas could share their honest thoughts with other mums participating in the project.
Our latest project Panasonic Insider CrewThe Panasonic Insider Crew is run by Social Soup and made up of tech-minded Australians who get to be involved in a lot of exclusive ‘insider’ projects for Panasonic. They even have their own headquarters, an online hub set up especially for Panasonic Insiders. It is here that they get product sneak peeks and the chance to road test exciting new Panasonic technology before it hits the market. Plus they get served up invitations to exclusive Insider-only events, special offers and the chance to win great Panasonic prizes. And as with most forums or community websites they can provide their feedback and comment on other people’s ideas and ask lots of questions.
Our latest project Popular PenguinSocial Soupers were involved in the launch of the Popular Penguin series. They were given an exclusive first peek at the books before they hit the shelves, and got to choose which three Popular Penguin books they wanted to receive. When the copies of their chosen three Popular Penguins arrived they got to curl up in a comfy armchair with a good book! Social Soupers were also asked to vote on their top 10 Popular Penguin books, to determine the most popular Popular Penguin… with ‘Breakfast At Tiffany’s’ by Truman Capote coming out on top!
Our latest project Dr. Oetker's Pizza Ristorante rangeSocial Soupers brought authentic Italian style to their home with Dr Oetker’s new range of authentic Italian styled frozen pizzas.
They were sent all the essentials needed to put on a tasty meal which included 10 Dr Oetker’s pizzas, a pizza cutter and some freezer gloves to handle the frozen pizzas. Social Soupers then gathered their family and friends together for a sit down meal to try and share the Pizza Ristorante range. They also voted on their favourite flavor, with Quattro Formaggi and Hawaii being the most popular. Bellissimo!